How to understand your customers and make them loyal {infographic}
The ubiquitous customer loyalty program – it’s hard to remember (retail) life without it. We’re sure most of you reading this have at least one or two loyalty program cards in your purse or wallet that...
View ArticleBig Data vs. Big Brother
“Big Brother is Watching You.” ― George Orwell, 1984 Relevance. It’s the cornerstone of any effective retail consumer marketing, and ‘big data analytics’ has made it more achievable than ever. But, as...
View ArticleWould you put your employees before your customers?
No matter the industry you are in, the engagement levels of your employees will directly impact the experience and loyalty of your customers, whether positively or negatively. And it certainly does...
View Article5 creative loyalty programs to learn from
We’re all lured in by the possibilities of what a loyalty program can offer us. In Australia, 88% of consumers over the age of 16 are members of at least one. But in an environment saturated with...
View ArticleMake loyalty mobile or risk standing still
The majority of smartphone owners are smartphone shoppers, which is why mobile is the obvious channel to transform loyalty marketing. Two thirds of users are already interested in interacting with...
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